BAG electronics is an internationally renowned partner to the lighting industry. The company develops, manufactures, and supplies high-quality control gear and equipment for a broad range of lighting applications in the fluorescent lamp and high-pressure discharge lamp segments. With the acquisition of Hüco Lightronic in 2009, the company, based in Arnsberg, Germany, has expanded its portfolio and now needs to clearly and strategically position the BAG electronics brand and create a new and distinctive brand image.

 

Advertising agencies had to then pitch a concept of how the new brand image should look. Zink & Kraemer prevailed over the competition and impressed BAG electronics with its concept. The first results will be exhibited at Light+Building 2010, the international leading trade show for the lighting sector.

 

For more information about BAG electronics, visit: www.bagelectronics.de

 

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