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Programmatic IP targeting for precise waste-free B2B advertising

Programmatic IP Targeting ensures your online advertising reaches exactly the companies you want to target – efficiently, precisely and without wasted impressions. You define the companies you want to reach, and your ads are delivered specifically to them. That’s account-based marketing at its most precise.

What makes it different? Our Programmatic IP Targeting is not only GDPR-compliant, but also completely cookie-free. And you still get valuable KPIs and insights to measure and optimise your campaigns.

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Defining your target customers
Which companies should be aware of your brand?

Create a landing page
We’ll present your content in a clear and compelling way for the campaign.

Designing online banners 
We write the copy, design and programme the right adverts.

Launch a campaign 
The adverts will be displayed specifically to your chosen companies.

Optimise the campaign
You can view the campaign’s performance at any time in the dashboard and improve it on an ongoing basis.

Generating new leads
With retargeting and nurturing, you can stay in touch with visitors to your landing page and guide them, step by step, towards making an enquiry.

How targeted playback can benefit you

Greater relevance for your target audience. Greater impact for your campaign.

Let’s talk

  • Reach your target companies effectively
    Your adverts appear exactly where they’re most relevant to your business.
  • Visibility with key companies
    Your brand will be visible in precisely those companies you wish to win over.
  • Less wastage
    You don’t reach just any audience, but focus on relevant companies.
  • Greater impact per euro spent on advertising 
    Your existing budget is used in a focused and efficient manner.
  • Full transparency
    You can see how reach, budget and results are developing at any time.

  • Data protection-compliant targeting
    The campaign is delivered based on company data and in compliance with the GDPR.

     

What drives you? Let’s talk.

Whatever’s on your marketing agenda, we’re here to listen, get to know you and bounce ideas around. Drop us an email, give us a call or pop in for a chat.  

zuk. AG Köln
Leyendeckerstraße 33
50825 Köln
+49 221 92417-0

50° 57' 11'' N
6° 54' 29'' E
zuk. AG Trier
Bobinethöfe 14
54294 Trier
+49 651 97892-0

49° 44' 35'' N
6° 37' 12'' E