B2B advertising agency zuk. for edoc

New chapter, new self-image, new brand: after 25 successful years, edoc is making the next move - from IT system house to product provider of its own ECM solutions. A radical change with new positioning, new branding and everything that goes with it. Emerging from boot camp stronger than ever. And a German Brand Award as a trophy. 

Digital solutions from edoc enable customers to access their documents worldwide and automate their business processes. Implementing them is a really big challenge for most companies - especially when it comes to acceptance within the team. In order for this important change to succeed, edoc starts with people, listens, takes concerns seriously and shows that digitalisation can inspire. 

This human interaction makes the new brand visible: the edoc team becomes likeable brand ambassadors. On the web, at trade fairs, on social media. Approachable, personal, undisguised. Their message: Here, people work for people, not system architects for the system. This creates trust at eye level - even where digitalisation is met with scepticism. And a project is only complete when it ends with a smile. The result: a brand relaunch that shows attitude - strategically sound, bold in design, human in tone. Why edoc? Do it for the smile!