B2B branding for ESYLUX building systems technology

A brand story that shapes the company's mission statement

No longer a start-up, ESYLUX is a newcomer to manufacturing. Until recently, the company had specialized in sales for other brands. But now for the first time, ESYLUX is developing its own products and wants to be taken seriously against a backdrop of industry giants such as Gira or Busch-Jaeger. Our task: to successfully position the underdog using a straight brand story.

The solution was simple yet ambitious. Encapsulating its spirit in the slogan "Performance for Simplicity", ESYLUX promises nothing less than solutions that convince through the power of simplicity. A claim that goes beyond communication and determines thinking and actions across the company.

Corporate Design

The "simple and clear" principle, which defines ESYLUX's new brand image, also sets the tone and visual imagery of the corporate design. Whether it’s used in advertisements, brochures, digital or trade fair communication, the design is reduced, very clean and implemented across every channel and touchpoint.



The new literature concept also relies on the power of simplicity. It does so by employing clear language, reduced design and maintaining a strict division between image, products, and industry solution related topics.


Less is more, is simpler. Is ESYLUX. All the Ahrensburg-based company’s advertising employs this principle. And thus, brings technical innovations clearly and simply to the point.

Photographer trade fair images: Stefan Schilling, Cologne

"We are a very dynamic company and need partners who will help us move forward. zuk. has clearly succeeded in this. The agency has virtually reinvented the ESYLUX brand. And in our day-to-day business they keep surprising us with really good ideas. Not to mention the new trade fair appearance at Light + Building."
MAREKS PETERS, Managing Director, ESYLUX

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Ulli Eiden

Tel.: +49 221 92417-17
zuk. B2B Communication Guides

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