B2B branding for ESYLUX building systems technology

No longer a start-up, ESYLUX is a newcomer to manufacturing. Until recently, the company had specialized in sales for other brands. But now for the first time, ESYLUX is developing its own products and wants to be taken seriously against a backdrop of industry giants such as Gira or Busch-Jaeger. Our task: to successfully position the underdog using a straight brand story.

The solution was simple yet ambitious. Encapsulating its spirit in the slogan "Performance for Simplicity", ESYLUX promises nothing less than solutions that convince through the power of simplicity. A claim that goes beyond communication and determines thinking and actions across the company.

The "simple and clear" principle, which defines ESYLUX's new brand image, also sets the tone and visual imagery of the corporate design. Whether it’s used in advertisements, brochures, digital or trade fair communication, the design is reduced, very clean and implemented across every channel and touchpoint.

The new literature concept also relies on the power of simplicity. It does so by employing clear language, reduced design and maintaining a strict division between image, products, and industry solution related topics.

Less is more, is simpler. Is ESYLUX. All the Ahrensburg-based company’s advertising employs this principle. And thus, brings technical innovations clearly and simply to the point.