B2B advertising agency zuk. for JOST

Not of this world - international product launch for a world first



Going galactic: The new KKS product from our customer JOST – the world market leader in fifth wheel couplings and landing legs – beams the logistics industry into the future. It does this by offering significantly more efficiency and safety when changing trailers thanks to a revolutionary fifth wheel that operates at the touch of a button from the driver's cab.  #futurenow!

Showcasing what sounds like science fiction, we transform the product into a mother ship surrounded by the infinite expanses of space and use it to connect every aspect of the international launch campaign – internal sales mailings, a campaign microsite and video, advertisements, online banners, and an advertorial including media planning, customer mailings and a product brochure. In a logistics context the result is unusual, and manifests JOST's claim to be a groundbreaking industry pioneer.

A highlight is the interactive KKS efficiency calculator on the campaign microsite. In just a few steps, this lets potential customers calculate how much the new JOST product will increase their efficiency. It’s warp speed for more competitiveness.

To the campaign microsite >


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Ulli Eiden

Tel.: +49 221 92417-17
zuk. B2B Communication Guides

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