B2B advertising agency zuk. for q.beyond

QSC becomes q.beyond – rebranding the Cloud, SAP and IIoT expert



All-round support for the brand launch. After 20 years, proven digitisation service provider QSC is sharpening its profile and relaunching as q.beyond. Exemplified by the slogan "Expect the next", the listed company offers its SME customers innovative complete solutions designed to revolutionise their business models. Its technological focus is on Cloud, SAP and IIoT. 

As strategic and creative partners, the B2B experts from zuk. have been involved from the very beginning. In compact brand workshops, we developed the positioning, the brand core, the proposition, and the character of the new brand with key company stakeholders, and, in content boot camps, identified key content for future communication. Next, in a creative step, we developed a logo, slogan and corporate design brief that matched the new brand world precisely. The result is convincing – and sets the business apart within its sector’s brand landscape.

This way, we were able to realise all the key communication tools, including business stationery, a website, launch videos, sales presentations, and a cross-media launch campaign, to meet a tight launch-date schedule.

To the q.beyond-Website >  




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Ulli Eiden

Tel.: +49 221 92417-17
zuk. B2B Communication Guides

Leyendeckerstraße 33 50825 Cologne T +49 221 92417-0
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