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Connecting minds. Live.

Mitsubishi Electric LES is a leading technology provider for air conditioning and heating in buildings. Its diverse customer base ranges from specialist tradespeople, planners and architects to operators and investors. What they all have in common is a shared challenge: how can we achieve the energy and heating transition in the face of so many unresolved political and technical questions? The answer: a forum for exchanging ideas, sharing expertise and finding solutions – ‘Connecting Minds’.
 

Exclusive B2B event format for Mitsubishi Electric LES

The “Connecting Minds” events are not promotional events, but serve as a genuine forum for the exchange of knowledge and experience amongst experts. The aim is to bring the various target groups into dialogue with one another through a new event and to bring to life the positioning of Mitsubishi Electric LES as a ‘Knowledge Company’, as developed by zuk.

Five exceptional venues across Germany will provide the setting for keynote speeches, panel discussions and success stories centred on the heat transition. zuk. developed the communications concept, including the naming, event design and the creative and content-related implementation. On-site event partner: Technokom.
 

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Drei Männer unterhalten sich vor Publikum auf einer Mini-Bühne im Rahmen einer Messe
Messewand mit Werbe Slogan und LED Lichtern

Connected: from invitation to follow-up.

rom save-the-date mailings, landing pages and registration tools to case studies, videos, animations and multi-stage follow-ups, the ‘Connecting Minds’ campaign is meticulously orchestrated across every stage of the customer journey.

More than 700 registrations for the event series, a low no-show rate and overwhelmingly positive feedback from participants and the sales team show that breaking new ground in customer engagement has paid off – while further strengthening the brand’s positioning as a ‘Knowledge Company’.

Messetresen mit Messewand und LED Licht im Hintergrund
Einladung für ein Firmen Event von oben abgebildet Einladung für ein Firmen Event aufgeklappt Messewand auf einer Messe mit Kampagnen Slogan Poster hängend an einer Wand mit Kampagnen Slogan

Knowledge brings people together where traditional advertising messages lose their impact: ‘Connecting Minds’ in 2 minutes. 

“With Connecting Minds, we have opened a completely new chapter in customer communication and, in doing so, broken new ground. It’s an adventure that certainly comes with its challenges. We are all the more delighted, therefore, that both participants and our sales team have responded so enthusiastically. zuk. not only won us over with the naming and communications concept and ensured reliable, professional implementation, but also developed a concept – with the name ‘Connecting Minds’ and everything behind it – that will continue to shape our customer communications long after the events themselves.”

Dror Peled
, General Manager of Marketing, Mitsubishi Electric Living Environment Systems

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Want to make a bigger impact with your brand too? Let’s talk.

Whatever challenge you’re facing, we’re here to help. As B2B Communication Guides, we analyse your brand’s performance, identify strategic opportunities and develop a tailored solution that creates measurable value for your business.

Do you have any specific questions about your brand and communications? Ulli Eiden (CEO) looks forward to an initial brainstorming session.  

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