More than just light. Far more than you’d expect.
HELLA is one of the established OEM suppliers in the automotive industry. Many people still associate the brand primarily with lighting solutions and a rather traditional image. Yet HELLA has long been developing technologies that are shaping key mobility trends – from automated driving functions to intelligent electronic systems. The IAA Commercial Vehicles provided the ideal platform to showcase this broader profile. A task for zuk.
To create a lasting shift in HELLA’s brand image, we are taking a proactive approach and positioning the company with the slogan ‘EXPERIENCE TOMORROW’ in the ‘New Mobility’ hall, alongside technology companies such as Google and NVIDIA. This sends a clear signal about HELLA’s expertise in electronics and its role in shaping future-oriented topics such as autonomous driving and electrification. The message is reinforced with a stand design unlike anything HELLA has presented before: modern, technology-focused and high-quality.
Save-the-date mailings, personalised invitations, online advertising and a microsite with a teaser video are already generating curiosity about ‘The new HELLA’ ahead of the IAA. And expectations are not disappointed: the fresh new look presents HELLA in a completely new light and provides the perfect starting point for engaging sales conversations with customers and prospects. The success of the concept ultimately leads to its further development as a roadshow.
Whatever challenge you’re facing, we’re here to help. As B2B Communication Guides, we analyse your brand’s performance, identify strategic opportunities and develop a tailored solution that creates measurable value for your business.
Do you have any specific questions about your brand and communications? Ulli Eiden (CEO) looks forward to an initial brainstorming session.
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