Complex risks, clearly communicated
Deutsche Rück operates in an environment where in-depth analysis and reliable information are particularly important. The aim of the new B2B website was to create a platform that clearly presents the company whilst also providing a suitable framework for academic content. The platform also needed to be flexible enough for DR Swiss to use. This required a digital foundation that provides clarity and can scale with the company over the long term. No sooner said than done.
How do you turn complex specialist knowledge into a digital experience that guides users rather than overwhelming them? The B2B website brings corporate content and specialist expertise together seamlessly. Articles, analyses and company information are clearly structured and, importantly, easy to update. Interactive graphics, charts and animated diagrams make complex data – often difficult to grasp intuitively – clear and easy to understand.
Are you planning a website with similar requirements?
The new platform brings together the B2B websites of Deutsche Rück and DR Swiss within a central TYPO3 CMS. Editorial teams can efficiently manage and publish content for different domains, countries and language versions in a targeted manner. Interfaces, for example to careers portals or other corporate systems, can be integrated as required.
In short: the website is now consistent – and well prepared for whatever the future may bring.
Whatever challenge you’re facing, we’re here to help. As B2B Communication Guides, we analyse your brand’s performance, identify strategic opportunities and develop a tailored solution that creates measurable value for your business.
Do you have any specific questions about your brand and communications? Ulli Eiden (CEO) looks forward to an initial brainstorming session.
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