Many brands. One group identity.
The KRUPS Group brings together internationally active companies whose highly specialised conveying solutions can be found at almost every major car manufacturer. Although the Group has a strong technological foundation, this concentrated expertise has so far been presented only in a fragmented manner on its digital platforms. The task for zuk.: to create a group website that brings all the brands together under a single umbrella brand and presents the KRUPS Group as a expert, international OEM supplier with a broad technology portfolio.
The challenge for the brand identity: to organise the company’s established structures in such a way that they can be experienced as a coherent whole – whilst at the same time highlighting the individual strengths of each unit. This requires not only a consistent narrative, but also a clearly structured information architecture, which we have implemented in the Typo3 CMS. This allows content to be clearly structured across all brands, giving the group a clear and compelling profile.
Would you like to bring your B2B brands together under a single website?
The visual link between the subsidiaries and the Group is created by cohesive colour branding, standardised design elements and a consistent visual identity. Together, these ensure strong brand recognition across all brands and digital devices. This provides the ideal foundation for positioning KRUPS and its brands as a strong, internationally established OEM supplier.
Philipp Krups
, Managing Director
Whatever challenge you’re facing, we’re here to help. As B2B Communication Guides, we analyse your brand’s performance, identify strategic opportunities and develop a tailored solution that creates measurable value for your business.
Do you have any specific questions about your brand and communications? Matthias Schmitz (CEO) looks forward to an initial discussion.
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