Experience it. Anywhere.
MEIKO is a leading manufacturer of cleaning and disinfection technology for commercial kitchens and environments with high hygiene standards. Its products require explanation, the scenarios in which they are used are complex – and traditional sales approaches quickly reach their limits when it comes to conveying their benefits due to this complexity. One thing is clear: prospective customers, existing customers and sales partners need to be able to experience MEIKO’s solutions in a realistic way. Regardless of time and place. Sounds like a job for zuk.
Our approach: a digital showroom that serves as a sales platform and invites customers and prospective clients to explore MEIKO’s solutions in a fun and engaging way. Users can experience products and a wide variety of applications thanks to interactive 3D visualisations, intuitive navigation and interactive elements. The use of 3D glasses makes the experience even more immersive. This creates a virtual reality that conveys complex content in an engaging way whilst actively involving users.
How can your sales team benefit from an interactive showroom?
zuk. is responsible for the full implementation: developing high-quality 3D animations for typical use cases, designing and programming the interactive user interface, and integrating the VR headset. The experience platform was technically built on TYPO3 – with full multilingual support for international markets. A chatbot provides active user guidance and enhances sales support around the clock.
Whatever challenge you’re facing, we’re here to help. As B2B Communication Guides, we analyse your brand’s performance, identify strategic opportunities and develop a tailored solution that creates measurable value for your business.
Do you have any specific questions about your brand and communications? Matthias Schmitz (CEO) looks forward to an initial discussion.
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