Seeking a game-changer to improve customer engagement
Mitsubishi Electric LES is one of Europe’s leading providers of refrigeration and air-conditioning technology for the building services sector. However, with the cancellation of trade fairs, events and face-to-face customer visits during and after the pandemic, there has been a sudden lack of direct interaction with customers and, at the same time, a loss of brand visibility.
One thing is clear: a new format is needed to bring Mitsubishi Electric LES closer to customers and prospective clients once again. We’ve come up with something to address this.
Virtual exhibition stands are often too passive to generate genuine engagement. That’s why zuk. developed the ‘Digital Knowledge Days’ – a standalone digital B2B expert platform.
Regular live streams showcase the latest trends, innovative technologies and cutting-edge products in refrigeration and air conditioning. Professionally hosted sessions feature in-depth presentations from Mitsubishi Electric LES specialists, alongside contributions from external experts such as designers and installers. And it’s not a one-way conversation: the platform encourages lively interaction with the people it was created for – Mitsubishi Electric LES customers, who actively contribute questions and share their practical experience.
Are you also planning to strengthen your connection with customers via a digital B2B platform?
We’d
be happy to discuss this with you
As well as developing the idea for the new B2B expert forum, zuk. also handled the entire communications campaign. This covered everything from naming and the key visual to content, videos and animations, as well as promoting the format through a targeted media strategy. Technokom handled the technical implementation.
What began as a response to a pressing need has evolved into a successful digital knowledge platform. Customer and sales team feedback has been overwhelmingly positive, turning the ‘Digital Knowledge Days’ into a regular and established part of the company’s communications. By providing concrete answers to the challenges that matter most, the format demonstrates Mitsubishi Electric LES’s commitment to its customers, raises the company’s profile and brings its positioning as a knowledge-based company, developed in collaboration with zuk., to life.
Whatever challenge you’re facing, we’re here to help. As B2B Communication Guides, we analyse your brand’s performance, identify strategic opportunities and develop a tailored solution that creates measurable value for your business.
Do you have any specific questions about your brand and communications? Ulli Eiden (CEO) looks forward to an initial brainstorming session.
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