From a business idea to a data security brand
When machines, systems and people communicate with one another in the IoT and Industry 4.0 environment, vast amounts of data are generated, raising the question: What is secure, and who can be trusted? The tech start-up Ubirch makes trust measurable and uses a blockchain platform to transmit sensitive data in a tamper-proof manner and seal it like a digital notary. Our task: to turn this business idea into a new, strong and confident B2B data security brand.
The pace of change in the tech start-up sector is rapid. It’s a long road from the initial idea to a successful business case.
To attract customers and investors, you need to inspire confidence in your business model. To this end, we have developed a clear B2B brand positioning with consistent messaging and a modern, unique corporate design, including a logo.
Would you also like to turn your start-up into a strong B2B brand?
Ubirch has the technology and, with zuk. on board, now also has the brand and communication to bring that technology to the attention of customers and investors.
The B2B brand has evolved into a coherent communication system, with a website-based central content hub at its core. White papers, a pitch deck and brochures provide further support for sales, while a style guide enables the Ubirch team to create marketing materials independently.
The result: a clearly positioned B2B brand for data security in IoT and Industry 4.0.
Stephan Noller
, Founder & CEO of Ubirch
Whatever challenge you’re facing, we’re here to help. As B2B Communication Guides, we analyse your brand’s performance, identify strategic opportunities and develop a tailored solution that creates measurable value for your business.
Do you have any specific questions about your brand and communications? Ulli Eiden (CEO) looks forward to an initial brainstorming session.
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