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Watch out for the next one!

After 20 successful years, it was time for a fresh start: listed IT service provider QSC was becoming q.beyond, with a clear focus on cloud, SAP and IIoT for SMEs. That called for a new brand – one that would create a strong identity, build trust in the transformation and turn the new positioning into a compelling story. A challenge tailor-made for zuk.

B2B brand launch for digitalisation specialist q.beyond

Repositioning q.beyond started with one simple question: what should this new brand stand for? The answer: not off-the-shelf IT, but smart, bespoke solutions that push the boundaries of what’s possible – and help businesses stay one step ahead. The promise: Expect the next! The brand identity brings that promise to life: bold, colourful and unmistakably q.beyond.

Is your company also facing a process of change?

Find out more about the keys to success

Mann lächelt und schaut auf sein Handy zur Markenlaunchkampagne
Frau mit Sonnenbrille lacht in die Kamera für Markenlaunchkampagne
Drei Personen rennen mit einem Einkaufswagen für Imagekampagne

The change process: from strategy to implementation

Introducing a new brand within an established company is one thing. Getting everyone behind it – customers, employees and investors – is another. We supported q.beyond throughout the transformation with a communications strategy that brought the new brand to life from the inside out. From employee onboarding and content workshops to build the content foundation, through to the external launch, we covered the full spectrum: a website relaunch, media strategy, cross-media launch campaign, OOH and sales support. The result? Motivated employees, enthusiastic stakeholders and customers – and two prestigious awards for our joint brand work: the German Brand Award and the Effie Germany.

Laptop ist geöffnet und Display zeigt die neue Startseite von q.beyond Ausschnitte von Werbeanzeigen auf Social Media Aufgeschlagene Zeitschrift und man sieht eine Imagekampagne

QSC is becoming q.beyond. The campaign video marking the launch of the new B2B brand.

zuk. has impressed q.beyond

“We have received excellent feedback from customers, investors and staff regarding zuk.’s new positioning and brand identity. This has far exceeded our expectations. The successful launch of q.beyond is a key factor in the success of our transformation process and in the ongoing implementation of our growth strategy.”

Stanja Müller-Wolf
, Head of Marketing & Communications at q.beyond

FANUC’s
Europe-wide B2B brand relaunch

NetCologne Business
B2B Brand Relaunch

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B2B Brand Launch

Want to make a bigger impact with your brand too? Let’s talk.

Whatever challenge you’re facing, we’re here to help. As B2B Communication Guides, we analyse your brand’s performance, identify strategic opportunities and develop a tailored solution that creates measurable value for your business.

Do you have any specific questions about your brand and communications? Ulli Eiden (CEO) looks forward to an initial brainstorming session.  

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