Competition in the plumbing, heating and ventilation market is fierce. How does MEPA position itself as a medium-sized player alongside giants such as Geberit and Grohe? We worked it out together. The result: it is time and again the clever technical details that set MEPA’s solutions apart from the competition and form the basis for the new MEPA brand story. With plumbers as distinctive brand ambassadors who opt for clever alternatives beyond the mainstream, with clear ‘reasons to believe’ – and with the new slogan that sums it up: MEPA – better in the details.
And what sets your B2B brand apart from the competition?
The new brand story is being consistently implemented across a wide range of internal and external touchpoints. For example, in the new showroom at the company’s headquarters. Via owned media, such as the new website or direct mail campaigns. Via paid media, based on a dedicated media strategy for online adverts, trade advertisements and magazine inserts. Or at the most important touchpoints for the sales team: at B2B trade fairs. All these measures mesh perfectly – and provide MEPA with the ideal foundation for sustainable brand building and clear differentiation.
Whatever challenge you’re facing, we’re here to help. As B2B Communication Guides, we analyse your brand’s performance, identify strategic opportunities and develop a tailored solution that creates measurable value for your business.
Do you have any specific questions about your brand and communications? Ulli Eiden (CEO) looks forward to an initial brainstorming session.
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