Do it for the smile.
For 25 years, edoc has been one of Germany’s leading IT system integrators. But by developing its own ECM solutions, the company is making a fundamental shift – from systems integrator to software provider. The transformation has long been underway behind the scenes. Now it’s time to make the new edoc visible to the outside world.
Introducing ECM and document management solutions can be met with scepticism. But during our joint strategy process, one thing quickly became clear: this is precisely where edoc has a unique strength – getting customers on board from the outset and turning a potentially daunting change into something they can genuinely get excited about.
That insight became the heart of the new brand positioning. With the slogan ‘Do it for the smile’, a new corporate design, distinctive visual identity and clearly defined tone of voice, we created a brand that puts this strength front and centre.
edoc’s new brand identity has been consistently rolled out across all touchpoints. The new website we developed translates the brand’s messaging into a digital brand experience. At trade fairs, edoc showcases its staff as approachable brand ambassadors. Social media reinforces the brand positioning with authentic insights into the team and the corporate culture. The result also impressed the jury of the German Brand Award. A brand that now sounds and looks as bold as edoc has always envisaged.
Christian Baur
, CMO at edoc
Whatever challenge you’re facing, we’re here to help. As B2B Communication Guides, we analyse your brand’s performance, identify strategic opportunities and develop a tailored solution that creates measurable value for your business.
Do you have any specific questions about your brand and communications? Ulli Eiden (CEO) looks forward to an initial brainstorming session.
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