The raw material is called responsibility
For REGUPOL, one of the world’s leading specialists in recycled elastomers for sports flooring, construction, acoustic and safety applications, sustainability is far more than a nice-to-have. To qualify for an increasing number of construction tenders, the company must navigate a growing range of regulatory requirements, demonstrate the environmental footprint of its recycled products and establish itself among building owners, planners and architects as a pioneer of the circular economy. All of which made a communications campaign the obvious next step.
Our approach to the sustainability campaign: no greenwashing, no watered-down platitudes. Instead, we focus on facts and figures that provide clear, credible evidence of REGUPOL’s pioneering role in the circular economy. Everything is built around a clear positioning, brought to life through incisive messaging, striking visuals and the slogan ‘Let’s change together’.
We can also help you with your sustainability initiatives.
The communications strategy reflects REGUPOL’s commitment to sustainability: it uses resources efficiently and focuses on the touchpoints that have the greatest impact on investors, planners and architects. These include a complete overhaul of the sustainability section of the website, sales brochures, social media, trade advertising, events and an emotive campaign video.
And the results are clear: the company has been awarded the NRW Environmental Economy Prize and the NRW Energy Efficiency Prize, while a large number of its products have achieved Cradle to Cradle® Bronze certification.
Sustainable solutions for a better future: REGUPOL is committed to a genuine circular economy. And has been since 1954.
Whatever challenge you’re facing, we’re here to help. As B2B Communication Guides, we analyse your brand’s performance, identify strategic opportunities and develop a tailored solution that creates measurable value for your business.
Do you have any specific questions about your brand and communications? Ulli Eiden (CEO) looks forward to an initial brainstorming session.
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