NetCologne ITS

Closer to tech talent

In the highly competitive IT job market, traditional recruitment methods no longer cut it. NetCologne IT Services is also facing the challenge of attracting highly specialised professionals to fill its vacancies. Our task: to develop an HR campaign that reaches the right people at exactly the right moment and connects with them emotionally at a pivotal point in their careers.

HR campaign for NetCologne ITS

Happy IT professionals sitting in front of screens, and a default list of employer promises? That’s not our style. For NetCologne ITS’s HR campaign, we’re taking a different approach. With the central slogan ‘You rock IT’ and a striking silhouette-style key visual, we appeal to potential applicants not by listing job benefits, but by tapping into their passion for exciting IT projects. And there are plenty of those at NetCologne ITS.

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Mann trägt Sweatshirt mit Kampagnen-Aufdruck

Thermo-Becher mit Kampagnen Slogan sind übereinander gestapelt

Roll-out with a focus on IP targeting

With its targeted approach, the HR campaign has generated maximum attention in the market and positioned NetCologne IT Services as an attractive employer brand. The core messages were reinforced alongside the account-based online campaign via a landing page, employee videos, social media (Instagram and LinkedIn) and a presence at job and recruitment fairs.

The result: potential candidates were reached in 90% of the target companies, with a CTR that was 400% higher than that of comparable display campaigns. And for the first time, the careers page on the NetCologne IT Services website made it into the top three most-visited pages. The HR campaign has fulfilled its mission.

“The campaign is a 100 per cent perfect fit for us. It has not only been fantastic for the NetCologne IT Services employer brand externally, but has also received tremendous support internally. Quite simply: You. Us. It’s a perfect match!”

Felicia Töller
, Senior Marketing Manager, NetCologne IT Services

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HR campaign for NetCologne ITS

Roll-out with a focus on IP targeting

“The campaign is a 100 per cent perfect fit for us. It has not only been fantastic for the NetCologne IT Services employer brand externally, but has also received tremendous support internally. Quite simply: You. Us. It’s a perfect match!”

Want to make a bigger impact with your brand too? Let’s talk.